Chris alerted me to the new Dockers ad campaign, Say No to Metro. The pictures and the "Reflex Test" are particularly annoying. And offensive. I agree with Chris that there are definite homophobic undertones, and I would add the sexism that is always implied with these campaigns. Feminine = bad, you know.
I just don't understand the desire to alienate gays and metro guys, who undoubtedly make up the majority of your male customers. And it doesn't even really make sense. Part of the "Prescriptions" to help avoid being metro involves argyle sweaters which? Pretty damn gay.
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1 comment:
it's time to boycott dockers! yay!
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