FopOn

Kudos bars to Brian for sending me this well-researched review from Slate on the HeadOn ads. There is also a video of the ad in all its full-length, mind-assaulting glory.

Call me a lemming, but I am fully on this HeadOn bandwagon. The ad is just a beautiful thing. It's like what I always imagined commercials to be like in some sort of dystopian, Fahrenheit 451-ian, not-too-distant future. HeadOn is essentially opening the doors for other cold, repetitive ad campaigns to strip humanity of its rational thought. The way I see it, we're really not that far off from moving sidewalks and personal jetpacks and soma vacations.

Of course, despite my curiosity toward HeadOn, I have absolutely no interest in rubbing an herbal Push Pop on my forehead, directly or not. And five-plus dollars seems like an awful lot when you can just get some Excedrin for less and call it a day. If there is a way for the HeadOn people to brainwash me to the point where slathering up my forehead (directly) seems like a good idea, then they'd really be set. Perhaps a money-back guarantee that it'll make me as vacantly complacent as the model in the commercial. Until then, I'm holding onto my five dollars and my achy, unmoistened forehead.